Decision Science Analyst Lead - Marketing

Company: USAA
Location: San Antonio
Posted on: February 16, 2020

Job Description:

Purpose of JobWe are currently seeking a talented Decision Science Analyst Lead - Marketing for the San Antonio Home Office I.

Lead the development of a strategic measurement & reporting framework for new USAA experiences. Enable self-service analytics by partnering with IT to develop intuitive, seamless analytic solutions. Provide strategic insights to our Marketing partners in order to drive improvement of the marketing investment.


Provide decision support for business areas across the enterprise. Staff in this area will be responsible for applying mathematical and statistical techniques and/or innovative /quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer business objectives and drive change. The essence of work performed by the Decision Science Analyst involves gathering, manipulating and synthesizing data (e.g., attributes, transactions, behaviors, etc.), models and other relevant information to draw conclusions and make recommendations resulting in implementable strategies. Serves as a coach and mentor; and provides guidance to cross-functional team members to ensure success in achieving business objectives.Job RequirementsTasks:

• Leverages expert business/analytical knowledge to lead discussions with cross functional teams to understand and collaborate highly complex business objectives and influence solution strategies.
  
• The business problems analyzed are typically large scale with significant impact to current and/or future business strategy.
  
• Organizes and oversees the development of requirements/resources necessary to meet objectives.
  
• Applies innovative and scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.
  
• Translates recommendation into communication materials to effectively present to all levels of management.
  
• Incorporates visualization techniques to support the relevant points of the analysis and ease the understanding for less technical audiences.
  
• Identifies and gathers the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).
  
• Integrates/transforms disparate data sources and determines the appropriate data hygiene techniques to apply.
  
• Thoroughly documents assumptions, methodology, validation and testing to facilitate peer reviews.
  
• Subsequent analysts should be able to rely on documentation to replicate and continue work.
  
• Monitors, understands and adopts emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.
  
• Succinctly delivers complex analysis/findings in a manner that conveys understanding, influences senior executives, garners support for recommendations, drives business decisions, and influences business strategy.
  
• Recommendations typically have a major impact on business results.
  
• Provides subject matter expertise in operationalizing recommendations.Minimum Requirements:
  • Bachelor's degree in Economics, Finance, Statistics, Mathematics, Actuarial Sciences or other quantitative discipline.
    OR 4 years' work experience in statistics, mathematics or quantitative analytics or related experience can be substituted in lieu of a degree in addition to the minimum years of work experience required.
    ORA Master's Degree in quantitative analytics or a related fieldORA PhD in quantitative analytics or a related field
    • If Bachelor's degree, 8 or more years' experience in a decision support analytic function.
      OR
      If Master's Degree, 6 or more years' experience in a decision support analytic function.
      OR
      If PhD, 5 or more years' experience in a decision support analytic function
      • 3 or more years of direct and/or indirect management experience
        • Demonstrates expert skills in mathematical and statistical techniques and approaches used to drive fact-based decision-making.
          
        • Successful completion of a job-related assessment may be required.Preferred Requirements:
          • 2 or more years' experience working with data visualization tools such as Tableau
          • 2 or more years' experience working with digital analytic tools such as Adobe Analytics & Google Analytics
          • 2 or more years' experience with MSR and Voice line data
          • Strong ability to translate complex analytics into simple, actionable insights for business partners
          • Self-motivated individual with proven history of delivering strategic, innovative solutionsThe above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.At USAA our employees enjoy one of the best benefits packages in the business, including a flexible business casual or casual dress environment, comprehensive medical, dental and vision plans, along with wellness and wealth building programs. - Additionally, our career path planning and continuing education will assist you with your professional goals.USAA also offers a variety of on-site services and conveniences to help you manage your work and personal life, including seven cafeterias, two company stores and three fitness centers.Relocation assistance is notavailable for this position.

Keywords: USAA, San Antonio , Decision Science Analyst Lead - Marketing, Advertising , San Antonio, Texas