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VP of Marketing and Digital Strategy

Company: Creative Financial Staffing
Location: San Antonio
Posted on: August 6, 2022

Job Description:

VICE PRESIDENT OF MARKETING & DIGITAL STRATEGYMy client is one of the most established and well loved service providers in South Texas. They continue expand in new territories and grow by acquisitions as a pandemic proof service provider. The organization promoted the previous Vice President of Marketing and is seeking an experienced Marketing executive to assist with this growth and oversee and direct all marketing efforts.PERKS:Highly visible role, working directly with the CEO and other C-Suite team membersGrowth and great career progressionHybrid ScheduleAmazing benefits, 401K match, PTO, and moreWHO YOU ARE:Your experience includes proven end-to-end project management skills, as well as a proven track record of planning digital marketing and paid advertising campaigns.You are as comfortable behind the scenes with digital engagement, as well as, being the face of an organization among city representatives, business executives, and community leaders.You are highly professional, driven, and will play a significant role in the strategic planning of our company.You will report to the CEO, oversee internal marketing initiatives, and coordinate/manage external vendors.QUALIFICATIONS:Proven track record in a senior role such as Marketing Director-- VP of Marketing-- or similar with a relevant portfolio of workExperience in a service industry, preferably B2CExperience in the creation and implementation of successful marketing campaign(s)Knowledge and proficiency in Google AdWords-- SEO-- and web analyticsExcellent leadership-- communication-- analytical-- and project management skillsGreat decision-making skills and the ability to make difficult decisionsBS degree in relevant field such as Marketing, Public Relations, Communications OR the equivalent career experienceDesire to work for a fast paced, growth oriented, organizationRESPONSIBILITIES:Increase brand effectiveness through development and implementation of a cohesive, annual marketing plan.Track activities of competitors.Monitor and improve marketing campaigns as needed.Oversee and set goals for internal teams-- both long and short term.Develop meaningful pitches and PR strategies to build relationships with stakeholders and mediaManage the marketing budget as a priorityAnalyze hiring needs and markets in order to identify opportunities for improvementPlan-- guide-- and support marketing eventsProvide CEO with marketing goals, analytics, and ROICreate content strategies based on business objectives, category focus, and audience segments across relevant channelsBuild a high performing marketing team and ensuring effective coordination with other teamsKeep updated on market trends & competitor strategies#CFSJULY2022

Keywords: Creative Financial Staffing, San Antonio , VP of Marketing and Digital Strategy, Advertising , San Antonio, Texas

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