Email Marketing Automation Specialist - National Remote

Company: UnitedHealth Group
Location: San Antonio
Posted on: March 19, 2023

Job Description:

You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges.

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work. SM

This opportunity is with one of UnitedHealthcare's largest business areas, Medicare & Retirement, a growing part of our family of companies that make UnitedHealth Group a Fortune 5 leader. This position is for an Email Marketing Communication Specialist, supporting B2B communications for AARP Medicare Supplement Plans on the Distribution team.

The ideal candidate will collaborate with internal teams and effectively deliver key messages to audiences with accuracy and professionalism while maintaining brand integrity. This role places heavy emphasis on creating, designing and managing simultaneous email campaigns and landing pages, automating agent journey workflows, pulling and managing email lists, analyzing campaign results and providing key takeaways and action plans. Candidates must be an organized, motivated self - starter with excellent oral communication skills, as well as great attention to detail. The candidate must have the ability to perform in a fast - paced environment, be flexible, and prioritize multiple time-sensitive tasks simultaneously.

This position is full - time. Employees are required to work our normal business hours of 8:00 AM - 5:00 PM. Training will be conducted virtually from your home.

All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Primary Responsibilities:

• 
  
• Create and manage email campaigns and landing pages using HTML and CSS
  
• Design email templates and landing pages for digital campaigns
  
• Automate agent journey workflows and conduct A / B testing
  
• Use data and analytics to clearly articulate performance, value, and areas of improvement
  
• Manage email lists including list segmentation, tracking bounces, unsubscribes and undeliverable email addresses
  
• Help write email copy for various target audiences, and proof content for B2B materials including brochures, emails, flyers, newsletters and social media messages
  
• Prioritize projects, manage timelines, tasks and deliver quality work on time
  
• Project manage own work including creating a plan with key milestones and timelines for each project
  
• Deliver projects on schedule and manage multiple deadlines while effectively partnering across teams
  
  
  You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
  Required Qualifications:
  
  
  • 
    
  • Bachelor's Degree (or higher) in Communications, Marketing, Public Relations, OR related field
    
  • 2+ years of experience in the development and execution of marketing communications campaigns
    
  • 2+ years of experience with email marketing automation platforms (Eloqua, Marketo) and nurture campaigns
    
  • 2+ years of experience with Salesforce (Exact Target), Constant Contact, OR similar email systems
    
  • Working knowledge in HTML and CSS
    
  • Understanding of email design and best practices to increase engagement
    
  • Proficient with using Microsoft Word (creating and editing documents), Microsoft Excel (editing tables, formulas), and Microsoft PowerPoint (editing presentations)
    
  • Experience with A / B OR multivariate testing
    
  • Ability to travel up to 10% of the time (Domestic)
    
  • Ability to work any shift between the hours of 8:00 AM - 5:00 PM
    
    
    Preferred Qualifications
    
    
    • 
      
    • Experience with writing content for various audiences
      
    • Experience with working in the Medicare OR health care industry
      
    • Design experience and working knowledge of Adobe Creative Suite
      
      
      Telecommuting Requirements:
      
      
      • 
        
      • Required to have a dedicated work area established that is separated from other living areas and provides information privacy
        
      • Ability to keep all company sensitive documents secure (if applicable)
        
      • Must live in a location that can receive a UnitedHealth Group approved high-speed internet connection or leverage an existing high-speed internet service
        
        
        Soft Skills:
        
        
        • 
          
        • Excellent written, grammar, and oral communication skills
          
        • Proven ability to meet timelines, deliver results, and prioritize tasks in a fast - moving, dynamic environment
          
        • Excellent documentation and workflow management
          
        • Strong problem - solving skills and knowledge of how to apply technology to achieve business and marketing goals and improve efficiencies
          
          
          Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in healthcare. And we are the largest business in the nation dedicated to serving their unique health and well - being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our Healthcare system. Ready? It's time to do your life's best work. SM
          
          California, Colorado, Connecticut, Nevada, Washington or New York, Rhode Island Residents Only: The salary range for California / Colorado / Connecticut / Nevada / Washington / New York / Rhode Island residents is $67,800 - $133,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
          
          At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
          
          
          
          Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity / Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
          
          UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
          
          

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