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Associate Manager, Shopper Marketing

Company: Pabst
Location: San Antonio
Posted on: July 15, 2019

Job Description:

Welcome toPabstwe maybe 175 years old but we will never stop exploring with energy and excitement.

We have some of America's most iconic brands and are on a quest to realize their future potential.

We want you to join the team if you are….ADOER WHODARES TODREAMYou love freedom, realize potential, have a thirst for knowledge; you are innovative, bold yet humble, open to possibilities, courageous, true to your values, and passionate about making people's lives better.

You have spirit and grit. You take action… because it represents opportunity not fear.

When you seeprogress, it gives you hope andinspires you.

We are looking for a qualified Associate Manager– Shopper Marketing to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you will support the brand team's pursuit of insights that enable the team to know its consumer deeply and build engaging brand experiences while supporting the retail sales team in setting innovation strategies. You will be interacting with agency partners in support of strategy, planning and implementation as it relates to innovation and supports activities by collaborating with sales, shopper marketing, operations, product development and finance on various demand generating activities.

What You'll Do:


  • Use consumer, shopper and marketplace data to support defining a brand's short-term and long-term innovation strategy
  • In collaboration with cross-functional and external experts, lead innovation projects such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities.
  • Assist with the development and execution of a product strategy for a brand
  • Support Manager in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand
  • Complete program evaluation/score-carding of programs
  • Prepare, present and sell-in aspects of the brand plans to management, cross-functional partners and external stakeholders.
  • Assist in creating the annual communication plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
  • Use consumer and marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of consumers or a particular consumer segment.
  • Dive into demand landscape for the consumer/brand by utilization of digital insight tools
  • Support the need to identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation.
  • Use data, trends and support from Manager, Shopper Marketing and Market Research to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace findings

    What You'll Need:

    • Undergraduate/graduate business or marketing degree
    • 3-5 years Marketing experience (previous CPG experience preferred)
    • Solid understanding and demonstrated expertise in the Marketing function
    • Previous customer& channel experience considered an asset
    • Solid strategic and execution skills with a track record of delivering strong growth results
    • Self-starter with ability to work independently– high sense of urgency and entrepreneurial spirit
    • Exceptional project& time management skills
    • Strong leadership skills, exceptional collaboration skills and high ability to influence
    • Strong and effective communication skills including verbal, written and presentation
    • Ability to build& leverage informal network
    • Ability to anticipate issues and resolve them based on sound business judgment


      Requirements


      • Brand Strategy; Distributor Management; Partnerships; Product Development; Budget and P\u0026L Management.

Keywords: Pabst, San Antonio , Associate Manager, Shopper Marketing, Advertising , San Antonio, Texas

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