Demand Generation Manager

Company: TINT (tintup.com)
Location: San Antonio
Posted on: November 22, 2021

Job Description:

TINT is the enterprise user-generated content (UGC) platform that helps brands humanize their marketing to build trust and increase conversions along every step of the customer journey by leveraging authentic content. Over 5,000 brands in 172 countries rely on TINT to collect and curate their best UGC shared on social media and repurpose to create experiences on websites, apps, digital screens, email, social ads, print, and more.

We are looking for a dedicated demand generation marketer to help us accelerate growth. You will be responsible for increasing leads and have a direct impact on our revenue objectives, from driving awareness, to testing new channels and strategies, to optimizing our lead funnel.

The ideal candidate is skilled in demand generation, including integrated campaign planning and execution, email design and deployment, digital advertising, CTAs, nurture and drip campaigns, lead scoring and tracking, A/B testing and reporting. You need to be driven, positive, and organized. You will form part of an amazing team that is highly effective and has a deep understanding of social.

Responsibilities
Build and execute demand generation campaigns across paid and organic channels
Focus on the buyer's journey and nurture and drive engagement at each stage of the funnel through various channels
Ensure data efficacy across campaigns, platforms, and tools and own campaign effectiveness measures and reporting
Continually analyze engagement metrics throughout the lead generation funnel and optimize campaign performance
Optimize SEM for budget and results
Apply an experimentation mindset to drive test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies.
Drive email strategy to ensure maximum prospect and customer engagement via progressive profiling strategies and landing page optimization
Work closely with the content marketing team to develop relevant and valuable content for our audience and promote at the right times in the buyer's journey

Requirements
3+ years of experience in a B2B demand generation role
Passion for Social Media
Experience driving results with industry relevant demand generation methods
Experience working with HubSpot and Wordpress are an added bonus
Strong project management and time management skills
Analytical and use data to strengthen campaigns
High attention to detail
Bachelor's degree or equivalent experience required

Benefits
The unique opportunity to work at an innovative tech company that is poised to further its lead
Health, dental, and vision insurance plans
Medical and dependent care flexible spending accounts
Open PTO - we like to keep this simple...making time for life is important!
9 paid standard holidays each year in addition to open PTO
401(k) savings plan
Company-paid Life, AD&D, and Disability coverage
A collaborative, entrepreneurial learning environment with a proven playbook
The opportunity to work with innovative and progressive technology
Fun work atmosphere

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.

*No visa sponsorship is available for this position*

Keywords: TINT (tintup.com), San Antonio , Demand Generation Manager, Executive , San Antonio, Texas