Marketing Manager
Company: KIPP Texas
Location: San Antonio
Posted on: May 16, 2022
Job Description:
Company DescriptionKIPP Texas Public Schools is a network of 59
public charter, open-enrollment, pre-k-12 schools educating nearly
34,000 students across Austin, Dallas-Ft. Worth, Houston, and San
Antonio. Together with families and communities, our mission is to
create joyful, academically excellent schools that prepare students
with the skills and confidence to pursue the paths they choose
-college, career, and beyond-so they can lead fulfilling lives and
build a more just world.Founded in Houston in 1994, and operating
as KIPP Texas since 2018, our commitment to diversity, equity,
inclusion, and antiracism in our classrooms, in our offices, and in
the communities we serve is unwavering. We are looking to hire a
diverse team of dynamic, collaborative, and dedicated individuals
with an unyielding belief that every child will succeed. Join our
Team and Family and champion equity, chase excellence, persist with
purpose, bring joy, and help us rise together.KIPP Texas is part of
the national KIPP network of 255 college-preparatory public charter
schools in 20 states and the District of Columbia. Nationwide, KIPP
students complete four-year college at a rate of 36 percent,
comparable to the national average for all students and
approximately three times higher than the average of students from
low-income communities.You can see all our job opportunities at
.Job DescriptionResponsibilities:
- Support KIPP organizational goals through digital marketing
- Develop annual digital marketing content and messaging
strategies across key initiatives including student recruitment,
talent recruitment, branding, and advocacy campaigns to ensure
alignment across all digital tactics
- Manage content creation and messaging strategies for all
digital marketing efforts within these campaigns including, but not
limited to, Facebook/Instagram, LinkedIn, display, video, native,
and e-marketing
- Serve as the subject matter expert on the e-marketing platform
HubSpot, ranging from knowledge of the platform's capabilities to
understanding how to utilize the platform to drive success with
various audiences
- Create and execute a holistic timeline and calendar for digital
strategy and deliverables related to all campaigns outlined
above
- Serve as the point of contact for SSP, regional or campus
requests for digital marketing initiatives including
Facebook/Instagram/LinkedIn ads, boosted posts, and e-marketing
support
- Liaise with internal teams to obtain feedback, direction, and
approval on digital marketing materials and current KPIs to
understand how digital marketing efforts can pivot to help drive
organizational goals
- Work closely with third-party vendors to develop holistic
tactical strategy that will drive campaign success
- Analyze campaign data independently and in partnership with
vendor to optimize and improve performance of campaigns on a daily
basis
- Support Advocacy and Parent Engagement through:
- Developing and executing the e-marketing customer journey to
educate current and prospective KIPP families and move them through
the funnel
- Managing responses and outreach to comments on
Facebook/Instagram/LinkedIn ads; focus on reputation
management
- Understanding our action alert program to provide support to
internal business partners as needed
- Tell the KIPP Story by:
- Developing digital content and messaging that speaks to the
KIPP audience, ranging from paid advertising to e-marketing efforts
with leads, applicants, and other audiences as needed
- Support the Operations team overall by:
- Supporting digital vendor management
- Facilitating copywriting and content for digital marketing
efforts across internal teams
- Budget Management Qualifications
- Experience developing digital marketing strategy across
multiple markets, tactics, and initiatives; 3-5 years of experience
preferred
- Proficient digital marketing copywriting skills
- Familiarity with digital marketing platforms including HubSpot,
Google AdWords, Facebook/Instagram/LinkedIn Ads Manager
- Ability to analyze digital campaign performance data and
incorporate optimizations
- Desire to stay updated with digital marketing trends and
current strategies
- Proactive and detail-oriented with an eye for design
- Google Workspace proficiency
- Bachelor's degree or equivalent experienceAdditional
InformationCompensation and Benefits:In addition to a competitive
salary scale, a part of KIPP Texas' competitive benefits options,
KIPP offers all employees an $0 HMO plan for the employee only. In
addition to our $0 plan, KIPP provides a $600 employer contribution
towards a Health Savings Account and a variety of other
supplemental benefits such as Dental, Vision, Short and Long-Term
Disability, Pet Insurance, Life, etc.
Keywords: KIPP Texas, San Antonio , Marketing Manager, Executive , San Antonio, Texas
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