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Digital Advertising Specialist

Company: Media Digital Source
Location: San Antonio
Posted on: June 12, 2021

Job Description:

Job DescriptionThe Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for clients. This position is primarily focused on paid search ads within the Google and Facebook advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with in-house and client teams.The essential functions of this client-facing Specialist position include the following:Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clientsManagement of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIsAnalysis of campaign data and reporting on recommendations and strategy on a monthly basisManagement of ad budgets, text ad creative, and keyword researchPerform digital advertising auditsAbility to manage multiple accounts and tasks with effective resolution of conflicting prioritiesAbility to communicate professionally on client calls and via emailActively collaborate with digital marketing specialists and account managers to align digital advertising campaigns with other ongoing initiativesEnsure implementation of best practice guidelines and follow company processesMust be a team player that is also comfortable working independentlyDriven, forward-thinking individual with the ability to come up with creative digital advertising solutionsExperience or interest in the travel, tourism and hospitality industry is a plusThe skills/qualifications we are looking for:Minimum of 2 years of Google Ads account management experience requiredMinimum of 2 years of Facebook Ad account management experience requiredMinimum of 2 years of Digital Agency experience requiredGoogle Ads Certification requiredGoogle Analytics experience a plusKnowledge of Retargeting/Remarketing, Display, and Rich Media/Video AdvertisingKnowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plusBenefitsHealth InsurancePaid Time OffSalary: $36,000/year - $45,000/year

Keywords: Media Digital Source, San Antonio , Digital Advertising Specialist, Other , San Antonio, Texas

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