Area Marketing Manager

Company: Hyatt
Location: San Antonio
Posted on: June 13, 2021

Job Description:

OVERVIEW:

The Marketing Manager will report to the Director of Sales & Marketing at each Hotel to implement annual comprehensive marketing and public relations plan to support the business objectives for the hotel. The plan will include objectives, strategy and tactics for each of the hotel's market segments and outlets (Restaurants, Meetings, Events, Weddings, etc.). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and produce increased revenues and profitability.

OBJECTIVES:

• Responsible for management and execution of local marketing tactics
• Responsible for all Advertising and Public Relations opportunities in conjunction with hotel's agencies
• Improve hotel positioning in local, national and international markets
• Increase total revenue for various business segments through the executiuon of hotel marketing startegy
• Oversee local marketing expense planning and processing
• Identify new marketing opportunities that support the business needs of each of the hotels segments

PRIMARY RESPONSIBILITIES:

• Develop and manage annual local marketing budgets and strategic planning process through Local Marketing Tactic System
• Meet regularly with each Director of Sales & Marketing to stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
• Execute local marketing plan and serve as primary contact with supporting agencies as well as Area and Regional Director of Field Marketing
• Work with hotel strategy teams to determine key need dates and opportunities to drive revenue
• Plan and coordinate print and digital advertising opportunities with approved corporate vendors
• Supervise and execute the production of marketing materials, promotional and internal communications materials to ensure they align with business objectives and brand standards
• Develop and manage assets within Hyatt Brand Manager for photographty and print and digital collateral (rack cards, sales kits, iSalesKit, e-Brochures, posters, in-room promotion, etc.)
• Provide direction to partner agencies on media placement goals in targeted media outlets
• Execute recommended corporate marketing initiatives at the local level and provide corporate counterparts with formal results summary
• Host hotel's monthly Marketing meetings
• Maintain graphic standards and integrity for all print ads and promotional material distributed internally and externally
• Participate in brand training and development sessions
• Establish relationships with the media at a local, regional, and national level (in association with PR agency, when applicable)
• Review and approve with Director of Sales & Marketing all hotel press releases
• Coordinate proactive and reactive onsite press visits (in association with PR agency, when applicable)
• Evaluate promotional opportunities presented to hotel as well as develop promotions and partnerships to meet the hotel's marketing and revenue objectives
• Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel
• Manage and handle all incoming requests for on-property filming, includes developing of location fee schedule and assessing value of requests
• Forge and maintain relationships with complementary and competitive organizations including key local and industry-related organizations - Visit San Antonio, San Antonio Riverwalk Assoc., etc.
• Develop, coordinate, execute and maintain a social media plan including, but not limited to, Facebook, Twitter and Instagram. (in association with agency, when applicable)
• Self-starter and a team leader
• Effective management skills with a proven ability to meet deadlines
• Creative, organized and strong business sense
• Superb proficiency in spoken and written English
• Effective communications & presentation skills
• Data modeling skills
• Budget management and expense processing
• Proven quantitative analytical skills
• Degree in Marketing / PR / Communications
• 3 years minimum marketing experience (hospitality experience preferred)
• Project management experience preferred
• In-depth knowledge of marketing principles and strategic planning process

Keywords: Hyatt, San Antonio , Area Marketing Manager, Other , San Antonio, Texas