Strategic Account Executive
Company: Hearst
Location: San Antonio
Posted on: May 16, 2022
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Job Description:
The basic function of this position is to maximize advertising
sales potential in assigned markets to mid-level Major accounts
through the development and maintenance of quality business
relationships and promotion of new/existing advertising
products.The incumbent is also responsible for responding to
customer service issues and working cooperatively with the
advertising services department and other departments to ensure the
accurate and timely placement of advertising orders and
billing.Primary Duties and Responsibilities:Meet or exceed monthly
sales goals, anticipating any challenges, and working with the
advertising manager to determine strategies to overcome possible
shortfalls.Work with existing or new customers by phone and
in-person to determine their advertising needs, matching needs with
appropriate advertising format, products, and pricing
structure.Generate new leads by making cold calls, calling on
inactive accounts, and maintaining an awareness of new businesses
opening in the area.Prepare and conduct presentations to new and
prospective customers, conveying market research, competition,
product and pricing, and any other pertinent information to help
customers make informed decisions.Conduct relations between The San
Antonio Express-News and customers according to established
protocol, maintaining integrity in all aspects of the business
relationship.Calculate and communicate pricing information and
contracts with customers, allowing enough time for them to make
informed decisions.Provide advertising manager and other involved
personnel with timely updates on sales activity, client feedback on
products and services, and other relevant information.Recommend new
products and sales promotions to the advertising manager.Contact
all customers who recently stopped advertising to ascertain the
reason why and to rectify the situation if possible.Educate
customers about the features and benefits of new sales
products/promotions.Adhere to established advertising
deadlines.Respond to all customer concerns in a timely
manner.Arrive at scheduled appointments on time.Attend weekly sales
meetings as required.Attend community and professional events as
necessary.Perform other duties as requested by the advertising
manager.Administrative Duties:Accurately complete all sections of
the required insertion order form prior to submission.Document
pertinent information related to ongoing advertising contracts,
ensuring adherence to terms outlined in the contract.Review history
and ensure the customer has paid previous balances prior to
accepting new ad orders.Approve proposed account adjustments with
the advertising manager prior to issuing a credit memo to
accounting.Education, Training and Skills Required:College degree
required.Minimum of 1-2 years previous outside sales experience
required, with specific print/media sales experience highly
desirable.Must be computer literate.Personal Profile:Possess a high
degree of business and personal integrity.Organized, efficient, and
able to meet deadlines.Ability to work cooperatively with coworkers
and managers.Must possess a valid driver's license and reliable
transportation.Good math skills and the ability to compute
advertising price quotes.Good verbal and written communication
skills, including spelling, punctuation, and grammar. As part of
its continued efforts to maintain a safe workplace for employees,
Hearst Newspapers requires that all employees who receive a written
offer of employment be fully vaccinated (as defined by the CDC)
against the coronavirus by the first day of employment as a
condition of employment, to the extent permitted by applicable
law.Hearst Newspapers will consider requests for reasonable
accommodations due to medical, including pregnancy or a
pregnancy-related condition, and/or religious reasons on an
individual basis in accordance with applicable legal
requirements.
Keywords: Hearst, San Antonio , Strategic Account Executive, Other , San Antonio, Texas
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