Shopper Strategy Analyst - Remote

Company: Envision
Location: San Antonio
Posted on: January 16, 2022

Job Description:

Shopper Strategy Analyst - RemoteCreating a best-in-class shopper organization to deeply understand and connect with our shoppers.
The future of our beverage retail strategy lies in leveraging research & data to provide an insightful understanding of all things shopper - including but not limited to: shopper motivations, shopper decision journeys, how to segment, reach, and drive conversion with our most valuable shoppers. By being at the forefront with innovative shopper insights and solutions, we will be able to lead future growth.
We are seeking a seasoned Insights & Analysis contractor who will support building best-in-class shopper strategies for key projects within the organization. This individual will be primarily responsible for gleaning key information and "connecting the dots" from a variety of research reports and platforms, creating executional playbooks for internal teams, helping manage day-to-day relationships with key vendors, and helping build more integrated commercial plans across sales and marketing.
Responsibilities - Supports all shopper strategy initiatives from concept, research review & analysis, project management, commercialization, and integration into business processes - Drafts executional Best Practice playbooks on varying topics (e.g., how to leverage loyalty data) - Research and vets potential new vendors/partners - Partners closely with various stakeholders on cross-functional initiatives in a matrixed organization while balancing retail perspectives to build integrated commercial plans that drive business impact
Qualifications - 5+ years CPG experience, ideally in consumer/shopper insights, analytics, or strategy - Fluency with syndicated data, software, and measures (IRI, Nielsen, Numerator, demographic data, panel data, etc.) - Experience with shopper loyalty data a plus - A robust knowledge of primary shopper/consumer research (including both qualitative and quantitative research) and a strong level of comfort in analyses that vary greatly in complexity - Excellent project and time management skills. Candidate must be very well-organized, detail-oriented and able to work well in a fast-paced environment simultaneously juggling multiple projects, deliverables and deadlines - Proven ability to think strategically & tell stories through data - Strong interpersonal communications skills, both verbal and written - A deep sense of accountability, ownership, and passion

Keywords: Envision, San Antonio , Shopper Strategy Analyst - Remote, Professions , San Antonio, Texas