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Director, B2B Marketing (US) (Remote Work)

Company: EMQ Inc.
Location: San Antonio
Posted on: November 22, 2021

Job Description:

About EMQ
EMQ is a global fintech company that enables businesses of every size to efficiently move money and deploy end-to-end financial services from anywhere in the world, leveraging our expansive global network. Through continuous innovation, we deliver flexible payment infrastructure with increased speed, transparency, and certainty - vital requirements in an always-on digital economy. Our API-powered platform makes it easy for businesses across industries to enable Banking as a Service (BaaS) offerings and embed financial services into their customer touchpoints for differentiated value propositions.

At EMQ, we are dedicated to improving people's lives with our network that touches billions of people throughout Asia Pacific, Africa, Europe and North America. We remain committed to fostering a more sustainable world by making financial services more accessible and inclusive for everyone, everywhere.

If you are seeking an opportunity to make a real difference in a company with a global reach and exciting financial services, come join us and grow with a team of people who will energize and inspire you!

The Role:
We are looking for an Director, B2B Marketing within the Finance/Payments sector, to join our expanding global Marketing & Communications team. This role will focus specifically on building brand awareness and demand generation across all our enterprise and platform businesses - API / Embedded Finance / Banking as a Service (BaaS).

What You'll Be Doing---
Lead the strategy and development of a multi-channel integrated demand generation strategy
Own execution across paid (search, display, app, social media) and owned channels end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
Develop, implement and evolve a cutting-edge content marketing strategy. Creative approach to content marketing assets with new ideas that push boundaries
Drive and manage SEO, PPC, SEM strategies across our digital channels
Disseminating marketing content across all appropriate channels and evaluating channel effectiveness
Manage and optimise use of the marketing budget and reporting spend and return on investment
Identify partnerships and affiliates strategy for each region
Collaborate closely with stakeholders including business development, product management, marcom, and external partner teams, to develop GTM (go-to-market) plan that aligns to business goals and the marketing journey to sales journey
Track, measure and communicate program results, and seek to generate new global best practices through experimental efforts
You will pitch in on ad-hoc campaigns and marketing execution that falls outside of the day-to-day team plans

What We're Looking For... Minimum of 10 years' experience in B2B Marketing, ideally within the financial services, payments and/or software market
Extensive strategic B2B/BaaS (Banking as a Service) /SaaS/PaaS marketing experience
Excellent interpersonal, presentation and writing skills
Proven success in creating and executing on marketing plans that deliver results
Ability to engage and leverage internal resources cross-functionally
Ability to work effectively both as an individual contributor and team player - with high ownership, and focus on delivering results with high standards
Although we are scaling up, we still have a start-up culture and expect any leader to roll up their sleeves and contribute to the work being done
Bachelor's degree or Master's degree in Marketing

You Would Benefit From Our--- Flexible work arrangement
Comprehensive employee benefits and rewards
Generous leave policy to support personal and family needs
Competitive compensation package
Learning and Development program
High performing, ambitious, collaborative and fun working culture
Fast-paced environment, full of opportunities for career growth

EMQ is committed to creating a diverse and inclusive workplace where all employees feel valued, respected and accepted.

Keywords: EMQ Inc., San Antonio , Director, B2B Marketing (US) (Remote Work), Sales , San Antonio, Texas

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